IP Development of Boshan Glass Culture and Optimization of Its Digital Communication Path from the Perspective of Culture-Tourism Integration
List of Authors
Nadia Mohd Nasir, Yang Liu
Keyword
Culture-tourism integration, Boshan glass culture, IP development, digital communication
Abstract
The integration of culture and tourism has promoted the innovation and transformation of traditional cultural resources. Especially at the moment when digital technology reconstructs the ecology of cultural communication, how to realize the contemporary translation of craft aesthetics through IP development has become the key to the inheritance of intangible cultural heritage. Focusing on Boshan glass work, a cultural carrier bearing thousands of years' wisdom, this study breaks through the traditional perspective of intangible cultural heritage protection and creatively puts forward a three-dimensional development framework of "process gene decoding-digital narrative reconstruction-scene value reconstruction". This study takes Boshan glass work as the core object, and systematically analyzes its cultural IP development strategy and digital communication path from the perspective of culture-tourism integration. By determining the target orientation, constructing the core narrative system, integrating resources across disciplines and building the experiential marketing model, this study discusses how to endow Boshan glass products with brand value and improve its market competitiveness in the new era. At the same time, by constructing an online communication matrix, enhancing data-driven decision-making ability, innovating digital content production mode and promoting online and offline joint development, a series of operable digital communication optimization methods are put forward to enhance the influence of Boshan glass culture.