Privasi dan keselamatan maklumat dalam kalangan pengguna instagram ketika membeli produk secara dalam talian
List of Authors
  • Nurul Madiha Mohd Ilham

Keyword
  • Privasi, keselamatan, instagram, membeli, dalam talian

Abstract
  • Perkembangan aplikasi media sosial telah mengubah masyarakat untuk lebih terbuka dari segi komunikasi dan penggunaan teknologi komunikasi. Media sosial membolehkan pengguna mengakses maklumat dalam kehidupan seharian. Media sosial juga menjadi platform untuk para peniaga mempromosi, menjual produk dan berinteraksi dengan pengguna lain. Artikel ini membincangkan privasi dan keselamatan maklumat dalam kalangan pengguna Instagram ketika membeli secara dalam talian. Kajian ini menggunakan kaedah kuantitatif iaitu secara soal selidik yang diedarkan kepada 200 orang responden berbangsa Melayu di Lembah Klang. Kajian mendapati pengguna menggunakan Instagram untuk mendapatkan maklumat ketika proses pembelian produk. Selain itu, kajian juga menunjukkan pengguna mempunyai kesedaran serta pengetahuan mengenai privasi dan keselamatan maklumat. Namun begitu pengguna tidak risau untuk terus membeli produk melalui dalam talian. Kajian ini signifikan untuk dijadikan garis panduan bagi peniaga untuk mengetahui tingkah laku pembeli dalam talian.

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