This study measures online Visual Merchandising from three dimensions: product presentation, interface aesthetics, and interactive information. It analyzes the impact mechanism of online Visual Merchandising on consumers' impulsive buying behavior, with the experiential economy serving as a mediating variable. The findings reveal that the dimensions of product presentation, interface aesthetics, and interactive information in online Visual Merchandising positively influence consumers' impulsive buying behavior. Furthermore, the experiential economy mediates the relationship between online Visual Merchandising and impulsive buying behavior. Specifically, online Visual Merchandising can influence consumers' impulsive buying behavior by stimulating the four dimensions of the experiential economy: Educational, Escapist, Entertainment, and Esthetic experiences.