Public relations and job performance: the transformation in Malaysia
List of Authors
  • Mohd Nur Najmi Nuji

Keyword
  • Excellences of public relations, job performance, public relations, public sector, government public relations, strategic management

Abstract
  • Excellence of public relations is all about image, reputation and quality of services provided to stakeholders. The practice of public relations excellence is best viewed as a crucial element for the success of the organization on an ongoing basis. Excellent work performance depends on the practice of public relations excellence among employees of the organization. This study focuses on the relationship between excellences of public relations with job performance among employees in public sector at Putrajaya. In this context, the study focused on public sector organizations on four aspects of excellence of public relations. First, strategic management, integration, participation and employee relations are based on the theory of Excellence of Public Relations by James E. Grunig (1992). A pilot study was conducted and the Cronbach Alpha value was at 0.909. Subsequently, the real research was conducted by distributing questionnaires to 176 respondents from the public sector in Putrajaya. Data were analyzed using the Statistical Package for the Social Science (SPSS) version 22. Pearson Correlation was used to analyze the data and the results showed that the five hypotheses were accepted and this shows that public relations excellence variables in this study has a positive relationship with job performance. The overall relationships of two variables are at a moderate level. It is hoped that with the information obtained from the results of this study, the practice of public relations excellence can be implemented on an ongoing basis to enhance performance.

Reference
  • 1. Bahtiar Mohamad, Hassan Abu Bakar & Saidatul Nizah Mat Tazin. (2005). Perhubungan awam: Amalan dan strategi. Singapura: Thomson Learning.
    2. Barzelay, M., & Jacobsen, A. S. (2009). Theorizing implementation of public management policy reforms: A case study of strategic planning and programming in the European Commission. Journal of Governance 22:319-334.
    3. Batt, R. & Doellgast, R. (2005). ‘Groups, teams and the division of labor: Interdisciplinary perspectives on the organization of Work’, in S. Ackroyd, R. Batt, P. Thompson and P. Tolbert(editor).The Oxford Handbook of Work Organization. Oxford: Oxford University Press.
    4. Cohen, L., Manion, L & Morrison, K. (2000). Research methods in education. London: Routledge.
    5. Daft, R. (2005). The leadership experience. (3rd Ed.). Oklahoma. Southwestern Publication.
    6. Gray, M., Kurihara, T., Hommen, L., & Feldman, J. (2007). Networks of exclusion: job segmentation and social networks in the knowledge economy. Equal Opportunities International 26(2): 144-161.
    7. Grunig, J. E. (1992a). Excellence in public relations and communication management. New Jersey: Lawrence Erlbaum Associates.
    8. Grunig, J. E. (2006). Furnishing the edifice: On-going research on public relations as a strategic management function. Journal of Public Relations Research 18: 151–176.
    9. Grunig, J.E. (1992b). Communication public relations and effective organization: An overview of the book. Dlm.
    10. Grunig J. E. (Pnyt.). Excellence in Public Relations and Communication Management, hlm.1-28. New Jersey: Lawrence Erlbaum Associates.
    11. Grunig, L. A., Grunig, J. E., & Dozier, D. M. (2002). Excellent public relations and effective organizations: A study of communication management in three countries. New Jersey: Lawrence Erlbaum Associates.
    12. Grunig, L. A., Grunig, J. E., & Vercic, D. (1998). Are the IABC’s excellence principles generic? Comparing Slovenia and the United States, the United Kingdom and Canada. Journal of Communication Management 2: 335–356.
    13. Grunig. J.E. & Grunig, L.A. (2003). "Implications of the IABC excellence study for PR education". Journal of Communication Management 7:34 – 42.
    14. Head, T. C. (2009). A failure of true organization development? Strategic Organization Development. North Carolina: Information Age Publishing.
    15. Lawler, E. E., & Worley, C. D. (2006). Built to change: How to achieve sustained organizational effectiveness. San Francisco:
    16. Wiley. Li, J. T. & Hambrick, D. C. (2005). Factional groups: A new vantage on demographic fault lines, conflict and disintegration in work teams. Academy of Management Journal 48: 794-813.
    17. Macey, W. H. & Schneider, B. (2008). The meaning of employee engagement. Industrial and Organizational Psychology 1(1): 3-30. M
    18. ohd Hamdan Adnan. (2008a). Pengamalan perhubungan awam kerajaaan dan politik Malaysia. Universiti Teknologi MARA Shah Alam: UPENA.
    19. Mohd Hamdan Adnan. (2008b). Perkembangan perhubungan awam kerajaaan dan politik Malaysia. Universiti Teknologi MARA Shah Alam: UPENA.
    20. Mohd Majid Konting. (2009). Kaedah penyelidikan pendidikan. (8th Ed.). Kuala Lumpur: Dewan Bahasa dan Pustaka.
    21. Mu, J., Peng, G., & Love, E. (2008). Interfirm networks, social capital, and knowledge flow. Journal of Knowledge Management 12(4): 86-100.
    22. Noe, R. A., Hollenbeck, J. R., Gerhart, B. & Wright, P. M. (2013). Human resource management: Gaining a competitive advantage. (8th Ed.) New York: McGraw Hill.
    23. Poister, T. H., & Streib, G. D. (2005). Elements of strategic planning and management in municipal government: Status after two decades. Journal of Public Administration Review 65: 45-56.
    24. Rich, B. L., LePine, J. A. & Crawford, E. R. (2010). Job engagement: Antecedents and effects on job performance. Academy of Management Journal 53(3): 617-635.
    25. Toth, E. L. (2007). The future of excellence in public relations and communication management: Challenges for the next generation. New Jersey: Lawrence Erlbaum Associates.
    26. Yaeger, T.F., & Sorenson, P.F. (2009). A brief look at the past, present, and future of strategic organization development. Dlm.
    27. Yaeger, T.F. & Sorenson, P.F. (Pnyt). Strategic organization development, hlm. 3- 7. North Carolina: Information Age Publishing.