The Impact of Smart Tourism Technology on Destination Experience and Tourist Loyalty
List of Authors
Suhaida Mohd Amin, Yi Yonghua
Keyword
Smart Tourism Technology, Destination Experience, Tourist Loyalty, And Technology Rejection
Abstract
This paper, in combination with the latest academic research, explores the impact of intelligent tourism technology on destination experience and tourist loyalty. Smart tourism technologies, including augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and Internet of Things (IoT) applications, have completely transformed the tourism industry. A review shows that these technologies enhance the destination experience by improving immersion, personalization and convenience. For instance, AR/VR technology enriches tourists' sensory and cultural understanding, while AI-driven recommendation systems offer customized services, thereby enhancing satisfaction. The destination experience significantly affects tourist loyalty through mechanisms such as emotional attachment and perceived value. However, potential drawbacks, including technological overload and the digital divide, may undermine positive experiences. The existing research mainly focuses on short-term impacts, lacking cross-cultural comparisons and ethical considerations. Future research should explore emerging technologies such as the metaverse, investigate long-term impacts, and address sustainability and privacy issues in smart tourism applications.