Study of outside the classroom learning through marketing contest, competition, awards, lifestyles and self-sufficiency development according to Thailand 4.0: Conceptual framework
List of Authors
  • Shawanluck Kunathikornkit

Keyword
  • Outside the classroom learning through marketing contest/ competition/ awards, Lifestyles, Self-Sufficiency Development, Thailand 4.0, Marketer 4.0

Abstract
  • One of the main issues of Thailand 4.0 is the upgrading of human values by developing Thai people to be "the perfect man in the 21st century", coupled with " being the Thai 4.0 in the first world" which is to be a Thai person with head, hand, health and heart. Thus, the Thai learning paradigm has been shifted, especially in the area of marketing curriculum. Regarding to the support from public and private organizations to create the various marketing contest/ competition/ awards in order to receive marketing products such as marketing plans, communication plans, marketing communication plans, business plans and others that can be used effectively as well as to support students’ outside the classroom learning through the participation in marketing contests/ competitions/ awards, that can turn the traditional learning process to be more practical and strengthen students’ self-sufficiency development to become a marketer 4.0. The study, therefore, aims to discover the effects of outside the classroom learning through marketing contest/ competition/ awards as well as lifestyles toward self-sufficiency development according to Thailand 4.0 to become a marketer 4.0 of undergraduate students in Business Administration curriculum, major in marketing. The study will be conducted by using the quantitative research method. Online questionnaires survey will be used to collect the data. Samples will be approximately 400 Thai undergraduate students in Business Administration Curriculum, major in marketing. Data will be proceeded and analyzed by using the computerized statistical program for both descriptive and inferential statistics.

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