Against the backdrop of modern design education, the design of cultural and creative products themed around intangible cultural heritage (ICH) serves as a vital means for cultural inheritance and innovation, possessing profound educational value. This study, based on the societal demand for ICH preservation, proposes a student-centered and practice-oriented educational strategy. It aims to cultivate students' design innovation abilities and cultural identity through methods such as project-based learning on ICH themes, experiential teaching, and interdisciplinary integration. By analyzing the current status and challenges of ICH-related cultural and creative education, the paper provides systematic recommendations covering curriculum design, teaching methods, and practical pathways. The findings indicate that integrating modern teaching concepts into ICH-themed cultural and creative education and adopting dynamic, practice-driven pedagogical models can achieve a balance between cultural preservation and innovation, offering valuable insights for the advancement of design disciplines.