Organization culture as the source of competitive advantage
List of Authors
  • Noremi Shaari

Keyword
  • organizational culture, performance, competitive advantage

Abstract
  • Due to the constant expectation of the investors, employees, customers, and stakeholders, an organization operating in the highly competitive markets is frequently under pressure in ensuring their performance improved consistently. Organizational culture has become increasingly crucial to any organization nowadays and identified as among the essential intangible source, which contributes to a powerful effect on the organizations’ performance. The top management of organizations spends most of their time and effort in search of answers to performance enhancement question based on unpredictable and competitive industries. The performance management challenges have attracted the attention of most researchers in management and attempting to explain how the organization manages performance by finding a suitable strategic fit between the organizations’ diverse range of resources and changes in the external environment which may benefit the organization. While having culture only will not guarantee organizational success. Cultivating the right and positive culture that aligns with the organization goals; mission and vision offer a significant competitive advantage over competitors due to the increase of performance and productivity. Organizations that do not instill the right cultures are not able to engage in activities that will drive their cultures and generate sustained superior financial performance because their modified cultures typically will be neither rare nor imperfectly imitable in driving performance and productivity. Organizations that have successfully cultivate the right cultures with the required attributes can obtain sustained superior financial performance from their cultures. Leaders may employ one of the crucial components that able to cultivate a sustainable performance and maintain a competitive advantage is through building ethical and moral organization's culture that aligns with the organization goals.

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