Ru Porcelain Integration in Guochao Hotel Design: A Comprehensive Review of Cultural Aesthetics, Brand Identity, and Consumer Experience
List of Authors
Azhar Abd Jamil, Cui Guolian, Mohd Zafrullah Mohd Taib
Keyword
Ru Porcelain; Guochao Hotels; Cultural Branding; Brand Identity; Experiential Design; Consumer Attitudes; Cultural Aesthetics; Heritage Integration
Abstract
The fast advancement of Guochao, in recent years has made it prioritize the consumers' preferences. It had made a major shift in the design and marketing strategies of hotels in China. The research on the same mentions how Ru porcelain connects stories, build emotions and thus provide a platform to the hotel brands. According to the findings, the material’s smooth texture, soothing feel yet the celadon color standing out, and the association with Song Dynasty philosophy bring greater guest experiences. However, the study indicates that existing studies are incomplete, with little real-world evidence and do not provide appropriate bridges between design and branding research. It also noted that no clear design guidelines for using Ru porcelain in hotels are provided. To solve such dilemmas, the review proposed a framework highlighting how cultural symbols can be turned into spatial design elements that influence guests’ emotions and behaviours. The review concludes by stating that Ru porcelain is just not a cultural identity but a powerful tool to strengthen a hotel’s value by improving the overall guest experience.