Student Academic Performance Through Innovative Assessment in Teaching ENT 600: A Case Study of Pride Showcase in UiTMCTKKT
List of Authors
Najdah Abd Aziz, Noorul Huda Zakaria, Syahrul Hezrin Mahmud
Keyword
Academic Performance, Innovative Assessment, Entrepreneurship, Frequency Table
Abstract
Entrepreneurship courses are aggressively promoted in Malaysian education. It is an effort made by the government and educational institutions to develop entrepreneurial knowledge, skills, and attitudes among students at all levels of education. This is in line with the government’s goal to produce job creators rather than job seekers, support economic growth, and reduce graduate unemployment. Based on traditional method, assessment focusing more on memorization, test and exam, it is not accurately reflecting a student’s understanding or critical thinking skills. Hence, this study aims to assesses the academic achievement of students through innovative assessment in teaching ENT 600, UiTM Cawangan Terengganu Kampus Kuala Terengganu. 103 students of ENT600 courses UiTMKKT (Mac – Aug 2025 session) from four bachelor programmes involved in this study. Data was analysed via frequency table, represented percentage and quantity of response. Then elaboration of each table is done to ensure a clearer understanding. Findings show that students are satisfied with the smoothness of Pride Showcase program in terms of objective, juries, etc. This program also improved their entrepreneurship knowledge, skills, and experience and equipped them to become entrepreneurs in future. Besides, they are very confident in sharing entrepreneurial knowledge and helping friends prepare the project in this course. As a conclusion, Pride Showcase program very beneficial to students and has successfully attracted students' attention towards entrepreneurship, in line with achieving the government’s overall goals and the universities’ specific objectives.