Determinants of Mobile Commerce Adoption by SMEs In Hargeisa, Somaliland: Conceptual Framework
List of Authors
Ifrah Abdirahman, Munaisyah Abdullah
Keyword
Determinant; Mobile Commerce Adoption; SMEs; Hargeisa
Abstract
This paper introduces a conceptual framework aimed at examining the key factors influencing the adoption of mobile commerce (m-commerce) among small and medium-sized enterprises (SMEs) in Hargeisa. The proposed framework is derived from an extensive review of the literature concerning organizational mobile commerce adoption research. This study utilizes an iterative methodology to analyze and evaluate literature by providing a conceptual framework that addresses challenges in previous studies to offer the determinant for the adoption of mobile commerce by SMEs. The target population is owners of organizations who make decisions to accept or reject the use of mobile commerce. The sampling frame will be given to the local government of Hargeisa, as we reached for it both online and in the hands of the author. This proposed framework allows for the analysis of current m-commerce adoption patterns in Hargeisa SMEs, identification of critical determinants for m-commerce adoption, and discussion of specific suggestions to enhance m-commerce adoption in these enterprises. The proposed framework enhances the understanding of m-commerce adoption in SMEs, especially within developing countries like Hargeisa, Somaliland.