GREEN PURCHASE BEHAVIOUR AMONG CHINESE CONSUMERS: A DECADE-LONG BIBLIOMETRIC ANALYSIS AND KNOWLEDGE MAPPING USING CITESPACE
List of Authors
  • IZZAL ASNIRA ZOLKEPLI, ZHOU FAN

Keyword
  • Green purchase behaviour, Chinese consumers, CiteSpace, knowledge mapping.

Abstract
  • The intersection between green purchase behaviour and consumer behaviour has emerged as a central topic in sustainable development, drawing significant attention from both academic researchers and industry practitioners. It is essential to remain informed about the latest progress and notable achievements in this rapidly evolving field. Accordingly, this study aims to review the literature on Chinese consumers’ green purchasing behaviour and using CiteSpace, to map the research landscape and identify future development trends, providing knowledge for future studies. A total of 109 articles related to green purchase behaviour among Chinese consumers (who are domestic consumers within China), published between 2014 and 2024 in the Web of Science (WoS) core collection were selected for this study. Furthermore, CiteSpace was employed to visualise various aspects, such as researcher networks, research institution networks, keyword co-citation clustering, keyword timelines, and bursts of keywords in the database literature. Notably, the findings indicate that research on green purchasing behaviour in China has grown markedly over the past decade but has fluctuated due to policy shifts and COVID-19. While early studies focus on consumer attitudes and intentions, recent work adopts more diverse perspectives. However, limited collaboration among researchers and insufficient interdisciplinary integration, especially with environmental science and business, remain key challenges. Correspondingly, a bibliometric analysis of the literature on green purchase behaviour among Chinese consumers provides a unique and insightful perspective into this knowledge domain. Ultimately, the insights derived from CiteSpace will enhance our understanding of platform research and pave the way for future advancements in both theoretical frameworks and practical applications.

Reference
  • Price, & D.(1976). A general theory of bibliometric and other cumulative advantage processes. Vol 27, 292-306. https://doi.org/10.1002/asi.4630270505
    Cook, J., Shiffrin, & R.(1978). Short-term forgetting of item and order information. Vol 17, 189-218. https://doi.org/10.1016/S0022-5371(78)90146-9
    Wolfe, & J.(1994). Guided search 2.0: A revised model of visual search. Vol 1, 202-238. https://doi.org/10.3758/BF03200774
    Gawande, K., Baker, K., Berrens, R., Cavlovic, & T.(2000). A meta-analysis of environmental Kuznets Curve studies. Vol 29, 32-42.
    Chen, C., Börner, & K., Boyack, & K.(2003). Visualizing knowledge domains. Vol 37, 179-255. https://doi.org/10.1002/aris.1440370106
    Chen, & C.(2006). CiteSpace II: Detecting and visualizing emerging trends and transient patterns in scientific literature. Vol 57, 359-377. https://doi.org/10.1002/asi.20317
    Bullinaria, & J., Levy, & J.(2007). Extracting semantic representations from word co-occurrence statistics: A computational study. Vol 39, 510-526. https://doi.org/10.3758/BF03193020
    Pullin, A., Bowler, D., Buyung-Ali, L., Knight, & T.(2010). A systematic review of evidence for the added benefits to health of exposure to natural environments. Vol 10, 456. https://doi.org/10.1186/1471-2458-10-456
    Talukdar, & D.(2011). Patterns of research productivity in the business ethics literature: Insights from analyses of bibliometric distributions. Vol 98, 137-151. https://doi.org/10.1007/s10551-010-0539-5
    López-Herrera, A., Herrera-Viedma, E., Herrera, F., Cobo, & M.(2011). Science mapping software tools: Review, analysis, and cooperative study among tools. Vol 62, 1382-1402. https://doi.org/10.1002/asi.21525
    Chen, C., Tseng, H., Liu, S., Hu, & Z.(2012). Emerging trends in regenerative medicine: A scientometric analysis in CiteSpace. Vol 12, 593-608. https://doi.org/10.1517/14712598.2012.674507
    Scheufele, & D.(2014). Science communication as political communication. Vol 111, 13585-13592. https://doi.org/10.1073/pnas.1317516111
    Xue, B., Lu, C., Zhang, L., Tobias, M., Ren, W., Geng, Y., Zhong, Y., Mu, & Z., Ma, & Z.(2015). An overview of e-wastes management in China. Vol 17, 1-12. https://doi.org/10.1007/s10163-014-0256-8
    Bishop, B., Wei, F., Grubesic, & T.(2015). Exploring the GIS knowledge domain using CiteSpace. Vol 67, 374-384. https://doi.org/10.1080/00330124.2014.983588
    Huisman, D., Canti, & M.(2015). Scientific advances in geoarchaeology during the last twenty years. Vol 56, 96-108. https://doi.org/10.1016/j.jas.2015.02.024
    Lee, C., Chen, & M.(2015). The impacts of green claims on coffee consumers’ purchase intention. Vol 117, 195-209. https://doi.org/10.1108/BFJ-07-2013-0196
    Munoz, D., Queupil, J., Fraser, & P.(2016). Assessing collaboration networks in educational research: A co-authorship-based social network analysis approach. Vol 30, 416-436. https://doi.org/10.1108/IJEM-11-2014-0154
    Topalli, M., Ivanaj, & S.(2016). Mapping the evolution of the impact of economic transition on Central and Eastern European enterprises: A co-word analysis. Vol 51, 744-759. https://doi.org/10.1016/j.jwb.2016.06.003
    Chan, A., Zheng, X., Li, & Y., Le, & Y., Hu, & Y.(2016). Review of the application of social network analysis (SNA) in construction project management research. Vol 34, 1214-1225. https://doi.org/10.1016/j.ijproman.2016.06.005
    Grinstein, A., Ofek, E., Rosenzweig, & S.(2016). Social network utilization and the impact of academic research in marketing. Vol 33, 818-839. https://doi.org/10.1016/j.ijresmar.2016.02.002
    Merigó, & J., Yang, & J.(2017). A bibliometric analysis of operations research and management science. Vol 73, 37-48. https://doi.org/10.1016/j.omega.2016.12.004
    Schatz, D., Bashroush, & R.(2017). Economic valuation for information security investment: A systematic literature review. Vol 19, 1205-1228. https://doi.org/10.1007/s10796-016-9648-8
    Gao, C., Brown, M., Wu, R., Chen, W., Liu, W., Geng, & Y.(2017). Recent progress on emergy research: A bibliometric analysis. Vol 73, 1051-1060. https://doi.org/10.1016/j.rser.2017.02.041
    Wang, C., Bao, J., Wang, J., Wu, & L.(2017). The impact of different emotional appeals on the purchase intention for green products: The moderating effects of green involvement and Confucian cultures. Vol 34, 32-42. https://doi.org/10.1016/j.scs.2017.06.001
    Chang, C., Chang, & S.(2017). Tie strength, green expertise, and interpersonal influences on the purchase of organic food in an emerging market. Vol 119, 284-300. https://doi.org/10.1108/BFJ-04-2016-0156
    Nenes, A., Bracco, A., Dovrolis, C., Falasca, F., Fountalis, & I.(2018). Advancing climate science with knowledge-discovery through data mining. Vol 1, 20174. https://doi.org/10.1038/s41612-017-0006-4
    Cheung, M., To, & W.(2019). An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior. Vol 50, 145-153. https://doi.org/10.1016/j.jretconser.2019.04.006
    Narayanan Alagas, E., Wang, L., Wong, P., Chee, & W.(2019). Green hotel selection of Chinese consumers: A planned behavior perspective. Vol 15, 192-212. https://doi.org/10.1080/19388160.2018.1553743
    Sajjad, A., Asmi, F., Chu, J., Anwar, & M.(2020). Environmental concerns and switching toward electric vehicles: Geographic and institutional perspectives. Vol 27, 39774-39785. https://doi.org/10.1007/s11356-020-08311-4
    Zhang, Q., Ahmad, & W.(2020). Green purchase intention: Effects of electronic service quality and customer green psychology. Vol 267, 122053. https://doi.org/10.1016/j.jclepro.2020.122053
    Luo, B., Shen, J., Xia, L., Sun, & Y.(2020). How does green advertising skepticism on social media affect consumer intention to purchase green products?. Vol 19, 371-381. https://doi.org/10.1002/cb.1818
    Mukherjee, D., Pandey, N., Donthu, N., Kumar, S., Lim, & W.(2021). How to conduct a bibliometric analysis: An overview and guidelines. Vol 133, 285-296. https://doi.org/10.1016/j.jbusres.2021.04.070
    Liu, J., Cong, L., Yang, & W.(2022). The role of value co-creation in linking green purchase behavior and corporate social responsibility – An empirical analysis of the agri-food sector in China. Vol 360, 132195. https://doi.org/10.1016/j.jclepro.2022.132195
    Niu, J., Huang, R., Zhou, & Y., Liu, & Y.(2023). Achieving corporate sustainable development through social responsibility, green activities, and stakeholders management: A multidirectional cause analysis. Vol 31, 2997-3007. https://doi.org/10.1002/sd.2564
    Waheed, A., Sun, H., Jafar, R., Kazmi, S., Ahmad, & W.(2023). Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic. Vol 389, 135888. https://doi.org/10.1016/j.jclepro.2023.135888
    Troy, C., Bortree, D., Freeman, J., Norman, M., Eng, & N.(2023). Effects of climate CSA and CSR messaging: The moderating role of green consumer identity. Vol 28, 873-892. https://doi.org/10.1108/CCIJ-02-2023-0019
    Agnihotri, D., Kulshreshtha, K., Chaturvedi, P., Tripathi, & V.(2023). Exploring consumers’ motives for electric vehicle adoption: Bridging the attitude–behavior gap. Vol 30, 4174-4192. https://doi.org/10.1108/BIJ-10-2021-0618
    Ullah, S., Adebayo, & T.(2023). Formulating sustainable development policies for China within the framework of socioeconomic conditions and government stability. Vol 328, 121673. https://doi.org/10.1016/j.envpol.2023.121673
    Heng, J., Wang, L., Wong, P., Xu, Y., Cheng, Y., Shao, Y., Wang, & Z.(2024). A deeper understanding of attitude and norm applicable to green hotel selection. Vol 25, 1547-1579. https://doi.org/10.1080/1528008X.2023.2165594
    Wei, H., Chen, J., Chudhery, M., Fang, W., Li, & Z.(2024). How does consumers’ face consciousness influence green self-efficacy and consumption behavior, and how does electronic and social media persuasion moderate these relationships?. Vol 153, 108091. https://doi.org/10.1016/j.chb.2023.108091
    Zhang, J., Jambulingam, M., Islam, M., Kumar, S., Lim, & W.(2024). Leveraging environmental corporate social responsibility to promote green purchases: The case of new energy vehicles in the era of sustainable development. Vol 434, 139988. https://doi.org/10.1016/j.jclepro.2023.139988
    Wang, L., Wong, P., Zhang, & Q.(2024). Reexamination of consumers’ willingness to stay at green hotels: Rethinking the role of social identity theory, value-belief-norm theory, and theory of planned behavior. Vol 33, 547-581. https://doi.org/10.1080/19368623.2023.2292639