ESPORTS: OPPORTUNITY AND CHALLENGE AMONG YOUTH IN MALAYSIA
List of Authors
  • NADIA ABU HASAN, NUR RAIHAH HAZIRAH RAMLI, ZUHA ROSUFILA ABU HASAN

Keyword
  • Esports, mobile game, hedonic value, negative stigma, intention.

Abstract
  • The rising global popularity of mobile esports has significantly influenced youth participation in Malaysia. However, concerns regarding excessive gaming, aggression, and addiction necessitate further investigation. Thus, this study adapted the Theory of Planned Behaviour (TPB) and Uses and Gratification Theory (UGT) to analyse the intention of youth esports players using the construct factors (i.e., social interaction, hedonic value, awareness, game addiction, gender discrimination, and negative stigma). This study examines the factors influencing Malaysian youth participation in esports using a structured questionnaire (n = 215), analysed through standardised multiple regression using Statistical Package for Social Sciences (SPSS). Overall, results indicate that hedonic value and awareness strongly influence esports participation. Furthermore, the findings provide insights for policymakers, educators, and industry stakeholders to develop strategies that promote responsible esports engagement while mitigating potential risks.

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