Entrepreneurial sustainability is critical in fostering long-term economic growth, innovation, and job creation. However, achieving sustainability is a complex process influenced by various factors. This research examines the key factors that influence the sustainability of entrepreneurs which focused on embracing innovation and adaptability among virtual entrepreneurs. Quantitative method approach was employed in this study by using Questionnaires to gather data from respondents. There were 110 respondents that took part in this study. Data were gathered utilizing a survey on virtual entrepreneurs to confirm the theory. SPSS version 28 was used to analyze the data and evaluate the respondents. Therefore, the findings provide insights into how entrepreneurs can develop strategies that promote sustainable business practices.