In light of concerns relating to climate change and environmental pollution due to the overexploitation of resources and unsustainable development, the green building concept had been extensively carried out since 1960 to reverse the negative impacts of the development. The green building concept has been recognized nowadays and achieved tremendous development in benefits the environment. This paper therefore provides a summary of the principles, strategies, and challenges in the implementation of green building concept, and also highlighted the well-known green buildings in ASEAN countries. The findings of literature review can be summarized as follows: 1) Malaysia, Singapore, Vietnam, and Thailand are on performing well in the implementation of green building in development; 2) Some countries in ASEAN (i.e. Indonesia, Vietnam, Cambodia, Laos, and Myanmar) still fall behind in the implementation of green building is that due to the lack of governmental support and inadequate details of green building rating system; 3) The rating system used for rating green building in each country varies, but majorly adopting the US Leadership in Energy and Environmental Design (LEED) rating systems; 4) The implementation of green building concept does not only help in improving the environmental quality but also helping the company to save cost on the operation stage. This paper suggested that to further promote green building concept and increase its implementation, the government should provide more incentives to encourage organizations to adopt green building design in the construction industry. This review concludes that green building concept is a promising approach towards sustainable construction.