Intellectual property (IP) including trademark is a very important mechanism to protect the results or outcomes from the technology and indirectly encourage more creativity amongst the inventor to create and invent new useful technologies, which will assist the people in the society. Malaysian law requires Small Medium Enterprise (SME) companies and other businesses to be registered, but there is no similar requirement for trademarks to do the same, although trademark proprietors may choose to do so. In most countries, this increasingly knowledge-driven economy is initiated and often driven by small and medium-sized enterprises (SMEs). Unfortunately, these new invented products, brand names and other creative works are not always fully manipulated by many SMEs due to the lack of awareness in IP. Digital facilitation of SME exports refers to initiatives to use digital platforms to ease the procedures for exports. It is important to note that many SMEs do not register their brands as trademarks. Thus, the protection of certain trademark, which is used as keywords by online advertisers, may not be applicable to the SME’s owner for the lack of trademark registration.  The objective of this article is to examine trademark legislation relating to keyword advertising and its relevancy to the issue of digital facilitation of SME Exports in Malaysia.